The research is aiming to develop a new approach to providing energy services to residential customers, further understanding how to increase uptake of energy saving upgrades.

Working in partnership with Igloo Energy, research is undertaken to establish the influencing factors (personality, energy demand and demographic/contextual) affecting the uptake of energy-efficient household appliances which in the UK are below expected levels.

While research has shown the economic market failures, psychological factors are also a key influencing factor, in particular personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism).

Research with online focus groups is being undertaken in order to determine whether personalised messaging based on an individual’s personality will enhance uptake of energy saving upgrades such as smart thermostats or hybrid heat pumps.